Google has officially introduced AI Max for Search Campaigns, a next-generation AI advertising tool designed to help African businesses attract more customers online. The tool uses advanced artificial intelligence — including Google’s Gemini model — to make ad campaigns more relevant, automated, and effective.
AI-Powered Advertising for Local Impact
With the digital economy growing rapidly across Africa, small businesses are increasingly turning to search platforms to connect with local customers. AI Max enhances visibility by matching ads to more diverse and specific search queries, even when exact keywords aren’t used. For example, a local shop in Lagos selling school shoes can now appear in searches like “durable footwear for kids.”
What Makes AI Max Stand Out
- Search Term Matching – Discovers new queries your customers are typing in.
- Dynamic Text Updates – Adjusts ad content in real time for greater impact.
- Final URL Expansion – Guides users to the most relevant webpage, improving conversions.
- Advanced Control Options – Includes location targeting, brand filters, and more customization.
Built for Africa’s Hustling Entrepreneurs
“We know African entrepreneurs wear many hats,” said Brian Burdick, Google’s Senior Director of Search. “AI Max is built to simplify their advertising journey and help them connect with the right people — without extra effort.”
According to Google, businesses already using the feature have seen a 14% average increase in conversions without raising their ad budgets. Since AI Max is a setting within existing Search Campaigns, businesses can activate it with just a few clicks.
Part of Google’s Broader Support for Africa
This rollout complements ongoing initiatives like the Google Hustle Academy and digital upskilling programs that have empowered thousands of entrepreneurs across the continent. With AI-powered tools like AI Max, African businesses now have a smarter way to grow online and reach customers in more meaningful ways.
AI Max for Search Campaigns enters open beta later this month – including in Kenya, Nigeria, Ghana, and South Africa.
