TikTok has launched a powerful set of new tools aimed at giving users more control over what appears on their “For You” page. These features include Manage Topics, Smart Keyword Filters, and a refreshed For You Feed Guide, all designed to tailor the user experience even more closely to individual interests.
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What is TikTok’s Manage Topics Feature?
The Manage Topics tool allows users to personalise the types of content they want to see more or less of. With over 10 curated categories ranging from Creative Arts, Travel, Nature, to Sports users can now use a slider to influence how often these topics appear in their feed.
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Located under Content Preferences > Manage Topics in the TikTok app settings, this feature is not about eliminating categories entirely, but about adjusting their frequency based on your current interests.
“With our new features, you can manage topics you want to see in your For You feed and limit keywords and hashtags you’d rather skip,” said Adam Presser, TikTok’s Head of Operations & Trust & Safety.
Smart Keyword Filtering Gets Smarter
Building on its global database of over 200 million filtered words, TikTok is introducing Smart Keyword Filters powered by artificial intelligence. These new filters will understand keyword context and even detect synonyms, helping users avoid content they find irrelevant or sensitive.
Users will now be able to manage up to 200 keywords (an increase from 100), and TikTok is also rolling out bulk keyword input to streamline the process. The filter becomes more refined the more a user interacts with it.
For You Feed Guide – A Step-by-Step Playbook
To educate its user base, TikTok has released a new For You Feed Guide that breaks down how content is curated, safety features in place, and how to fine-tune the experience. This includes easy-to-understand videos that have already amassed over 180 million views globally.
The platform has also partnered with well-known creators like @cathypedrayes to offer personalisation tips through short clips. A new series of explanatory content is expected to roll out in the coming weeks.
Features Available for Both Teens and Adults
The new tools are available for all TikTok users, both teenagers and adults. This update complements existing digital well-being features and builds on TikTok’s commitment to a safer, more personalised experience for everyone on the platform.
With these improvements, TikTok is doubling down on its promise to let users discover the content they care about most—while filtering out what they don’t.
