Radio Africa Group has made headlines after announcing the layoff of 27 employees, a decision driven by mounting operational costs and challenging economic conditions. The media company described the move as one of the most difficult moments in its history, highlighting the emotional and financial strain facing many businesses in Kenya’s current economic climate.
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Economic Pressures Trigger Layoffs
In an internal memo shared on Friday, Group CEO Martin Khafafa explained that rising operational costs had begun threatening the company’s sustainability. After careful consideration, management decided that layoffs were necessary to safeguard Radio Africa’s future and position the company for long-term growth in the highly competitive audiovisual media landscape.
“This decision was not taken lightly,” Khafafa emphasized. “It was essential to stabilize operations and ensure we are prepared for future opportunities.”
He acknowledged the emotional impact of the layoffs, noting that some affected employees had been with the company for over two decades. Khafafa called on the remaining staff to remain focused, supportive of each other, and dedicated to maintaining high-quality service delivery during the transition period.
Sheila Kwamboka: “I Was Not Fired”
Following widespread speculation, popular media personality Sheila Kwamboka, commonly known as Kwambox, who previously worked with Kiss 100 FM — one of Radio Africa’s top stations — has firmly refuted claims that she was among those laid off.
Also Read:Radio Africa Sacks 27 Employees
In a public statement, Sheila clarified that she voluntarily resigned from her role and was not affected by the recent layoffs. “I chose to resign. I was not fired,” she stated, aiming to set the record straight amidst growing public curiosity about her departure.
Kwambox, known for her dynamic energy and commanding presence on air, emphasized that her decision was personal and independent of the company’s internal restructuring. She expressed gratitude to her listeners and hinted at new projects in the pipeline, keeping fans eager for her next move.
Radio Africa’s Vision for the Future
Despite the somber tone surrounding the layoffs, Radio Africa’s leadership remains optimistic. CEO Khafafa reaffirmed his commitment to transparency, resilience, and positioning the company as a leading player in Kenya’s rapidly evolving media industry.
“We are determined to rebuild stronger, embracing change while honoring the contributions of every team member who has been part of our journey,” Khafafa said.
As the media landscape continues to shift towards digital innovation, Radio Africa is focusing on reshaping its structure to adapt to new market realities, ensuring sustainability, and investing in new growth opportunities in the audiovisual and digital media sectors.
While the layoffs at Radio Africa reflect the tough economic times facing many industries in Kenya, they also mark a pivotal moment of transformation for one of the country’s leading media houses. Meanwhile, personalities like Sheila Kwamboka continue to chart new paths, keeping their loyal audiences excited for what’s next in Kenya’s vibrant media scene.
