In a landmark initiative, Kenya is set to host its first local edition of the prestigious Cannes Young Lions competition, providing a global platform for the country’s brightest young creatives. The event, sponsored by Tusker and Safaricom, aims to empower young talent and elevate Kenya’s creative industry on the world stage.
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A New Era for Kenyan Creativity
For the first time in history, six of Kenya’s best and brightest young creatives will earn the opportunity to represent the country at the Cannes Lions International Festival of Creativity in France. In addition, one standout student will attend the Roger Hatchuel Student Academy, a program designed to explore various creative avenues and nurture emerging talent.
Safaricom’s Role in Driving Innovation
Safaricom, the title sponsor, is playing a pivotal role in the initiative. CEO Peter Ndegwa expressed pride in supporting the event, stating,
“Creativity and innovation are at the heart of Kenya’s future. Through our partnership with Young Lions Kenya, we are proud to give young creatives the platform to showcase their talent on the world’s biggest stage.”
Zizwe Awour, Safaricom’s Brand and Marketing Director, added that the initiative aligns with the company’s mission to empower young minds and fuel growth in the digital and creative economy.
Tusker’s Commitment to Cultural Evolution
Tusker has also joined the initiative as a key partner. Mark Ocitti, Managing Director of KBL, highlighted Tusker’s longstanding connection to Kenya’s creative and cultural evolution. He remarked,
“Tusker has always been at the heart of Kenya’s creative spirit. We are proud to help empower young creatives and take their talent to the global stage where Kenyan creativity deserves to be celebrated.”
Industry Impact and Future Prospects
This groundbreaking event is seen as a testament to the growing strength of Kenya’s creative economy. By launching Young Lions Kenya, the sponsors hope to foster innovation, support emerging talent, and establish Kenya as a major player in the international creative arena. Serah Katusia, CEO of Belva Digital, a leading marketing-technology company, commented on the initiative, stating,
“Young Lions Kenya represents a bold, future-focused investment that will shape the next generation of creative leaders. This is just the beginning, and we are excited to see what our young creatives will achieve.”
With Tusker and Safaricom at the helm, Young Lions Kenya is set to transform the local creative landscape. By providing a platform for young talent to shine on a global stage, this initiative not only celebrates creativity but also reinforces Kenya’s commitment to innovation and cultural evolution.
